“Quality First: Consumer Selection Criteria for Seafood”

According to Rick Stein, vice president of fresh foods at the Food Industry Association in Arlington, Virginia: "For consumers pursuing a high quality of life, price is often not a consideration when purchasing seafood. The top factor. Although seafood prices have increased significantly in recent years, people who often eat seafood still rank the quality of the product (including freshness) as the top factor in their purchase decisions."

According to FMI's recent Power of Seafood report, a consumer survey examining the top factors consumers consider when purchasing seafood, quality ranked as the most important factor, followed by taste or flavor, overall price and price per pound. 69% of consumers said that the freshness of seafood has a major impact on their purchase intention, while 21% said that the freshness of seafood has a slight impact on their purchase intention. It is also crucial for large supermarkets to attract seafood shoppers who are often concerned about quality, as they will spend more throughout the supermarket.

According to the report, regular seafood eaters spend an average of $184 per week, while occasional seafood eaters spend an average of $174 per week, and non-seafood eaters spend an average of $152 per week. "Power of seafood" pointed out that when seafood is put on the display table, the average consumption is 99 US dollars, while when there is no seafood, the average consumption is 48 US dollars. Quality-conscious consumers also have more spending power. Households who frequently buy seafood have an average annual income of $89,000, while those who occasionally buy seafood have an average annual income of $83,000. Households who do not buy seafood have an average annual income of $63,000. Dollar.

Additionally, quality is one of the key factors consumers consider when assessing the overall value of seafood, along with nutritional value and sustainability. "

If retailers want to boost sales, they must disclose the quality elements of their products to consumers.